Markup Calculator
Calculate the selling price from cost and desired markup percentage.
Setting the right price is critical for business profitability. The markup calculator helps you determine the selling price by applying a percentage increase to your cost. This is the most common pricing method in retail and wholesale businesses.
The formula is simple: Selling Price = Cost + (Cost x Markup%). If an item costs you $45 and you want a 50% markup, your selling price would be $67.50, giving you a profit of $22.50 per unit.
Common markup percentages vary by industry. Restaurants typically mark up food 300%, jewelry 50-100%, clothing 100-300%, and electronics 5-50%. The right markup depends on your overhead costs, competition, perceived value, and target market.
This calculator also shows the equivalent profit margin, which is useful for financial reporting. A 50% markup corresponds to a 33.3% profit margin — an important distinction when comparing profitability metrics or communicating with investors and financial partners.